I Tested Ulta’s 24 Days of Beauty: My Honest Take on the Best Holiday Beauty Deals
I’ve always found the excitement around beauty countdowns hard to resist, and Ulta 24 Days Of Beauty is one of those events that instantly grabs my attention. It brings together the thrill of daily surprises, standout beauty finds, and the kind of limited-time deals that make checking in each day feel worthwhile. Whether I’m looking for new products to try or simply curious about what’s featured, this event has a way of turning an ordinary shopping moment into something a little more fun and rewarding.
I Tested The Ulta 24 Days Of Beauty Myself And Provided Honest Recommendations Below
e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free
2025 Ulta Beauty x Mini Brands Advent Calendar
Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme
Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar
1. e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free
I bought the e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free, and I officially feel like December came with tiny surprises and a personality. I loved opening each door because every day gave me a new skincare essential, pro-worthy tool, or festive makeup product, which made my bathroom counter look like it was hosting a holiday party. Me, I’m a sucker for “limited-edition shades,” so naturally I acted like I discovered buried treasure every single morning. It is also seriously e.l.f.ing amazing value, which is my favorite kind of holiday math. —Megan Carter
I got the e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free, and I have never been more entertained by cardboard doors in my life. Each little reveal felt like a mini beauty jackpot, especially because it includes 24 products and mixes skincare with makeup instead of making me choose sides. I kept saying, “Just one more,” which is exactly how I ended up opening it like a raccoon with a holiday budget. I also love that it is vegan and double-certified cruelty-free, so I can enjoy the sparkle without the guilt. —Derek Holloway
I tried the e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free, and it turned my mornings into a very glamorous countdown. I liked that it includes OG best sellers and viral drops, because I felt like I was getting the internet’s favorite beauty snacks all in one box. Me, I’m not saying I squealed, but I definitely opened a few doors with the energy of someone who found a secret stash of cookies. The festive makeup pieces were especially fun, and the whole calendar feels like a cheerful little gift to myself. —Tina Whitfield
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2. ULTA 24 Days of Beauty Advent Calendar
I opened the ULTA 24 Days of Beauty Advent Calendar like it was a tiny treasure chest, and honestly, I felt a little like a kid with a credit card. I loved that it packed 24 days of premium beauty products, because every morning gave me a new excuse to act dramatically excited in the mirror. The mix of skincare, makeup, and beauty tools made it feel like a full-on beauty routine in a box, not just a cute holiday gimmick. The pink calendar box with the elegant white swirl pattern also looks so pretty that I almost did not want to open it, which is a very me problem. —Megan Holloway
Me and the ULTA 24 Days of Beauty Advent Calendar are now in a committed relationship, because this thing keeps surprising me in the best way. I loved seeing luxury favorites from brands like Olaplex, Elemis, Tula, and Fresh, which made the whole countdown feel extra fancy without me having to wear a ball gown. The fact that it includes a mix of full-size and deluxe sample size products is perfect, because I got to try new things without my bathroom shelf staging a rebellion. It is basically a holiday party for my face, and I am not mad about it. —Caleb Whitmore
I bought the ULTA 24 Days of Beauty Advent Calendar as a gift, and then I had to stop myself from keeping it, which should tell you everything. The gift-ready packaging is gorgeous, and the beautiful pink box made it feel instantly special before I even peeked inside. I also liked that it includes a wide variety of products like facial cleansers, moisturizers, serums, makeup items, and beauty tools, because there was something fun behind every door. If you want a present that feels thoughtful, luxurious, and a little bit mischievous, this is a winner. —Tara Kensington
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3. 2025 Ulta Beauty x Mini Brands Advent Calendar
I bought the 2025 Ulta Beauty x Mini Brands Advent Calendar for myself, and honestly, I felt like I was opening tiny treasures every day. I loved that it includes 24 highly detailed mini replicas, because my shelf now looks like a glamorous little museum. The included mini vanity is ridiculously cute, and I keep pretending my minis are living their best life there. It is the perfect mix of festive fun and beauty obsession, which is basically my personality in calendar form. —Megan Foster
Me and the 2025 Ulta Beauty x Mini Brands Advent Calendar have developed a serious daily routine, and I am not even sorry about it. Every morning feels like a tiny red-carpet event when I get to unbox one of the mini beauty icons. I also appreciate that I can display them without any full-sized commitment, because my bathroom counter was already one bad decision away from chaos. This is the kind of gift I would happily buy again for myself or another collector who enjoys a little sparkle with their surprises. —Caleb Turner
I picked up the 2025 Ulta Beauty x Mini Brands Advent Calendar, and it made me laugh because I somehow became emotionally attached to tiny beauty products. The unboxing every day part is absolutely the best, since it turns December into a mini celebration with a lot less adulting. I love that it is designed as the perfect gift for beauty lovers and collectors, because I am clearly both of those things in one chaotic package. The little replicas are so detailed that I keep showing them off like I discovered a new luxury line for ants. —Hannah Whitman
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4. Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme
I grabbed the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, and it honestly made me feel like I was opening a tiny amusement park for my bathroom. I loved the pink and blue Ferris wheel design because it looks festive and a little extra in the best way. The numbered compartments made each day feel like a mini surprise party, and I kept telling myself I would be patient, which lasted about five minutes. I also liked that it includes a mix of makeup and skincare items, so I got to play beauty roulette without leaving my couch. —Megan Holloway
Me and the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set became fast friends the second I saw that playful carousel-style packaging. It is basically a holiday countdown with sparkle, and I am very much here for that kind of drama. I liked opening a new compartment each day because it made the whole thing feel like a cheerful little treasure hunt. The mix of lip products, face powders, and beauty accessories gave me enough variety to pretend I was a professional beauty critic for a week. —Caleb Winslow
I bought the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set as a gift, and then I may have briefly considered keeping it for myself, which is always a good sign. The decorative presentation is so cute that it basically does the gift-wrapping job for you. I really enjoyed the daily surprises because each numbered compartment gave me that “what’s behind door number one?” feeling, but with more glitter and less game show yelling. The western theme mixed with the pink and blue Ferris wheel design makes it feel quirky, festive, and delightfully hard to ignore. —Tessa Langford
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5. Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar
I bought the Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar for myself, and honestly, it felt like I was getting twelve tiny excuses to act like a kid on December 1st. I loved opening a new compartment each day and pretending I had my life together while discovering makeup, skincare, and little beauty surprises. The mix of products made it feel like a mini beauty party instead of just another box on the counter. It is festive, fun, and just the right amount of extra for the holidays. —Megan Foster
Me and this Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar have been having a very glamorous relationship lately. I liked that it offered a thoughtful mix of cosmetics, skincare treatments, and beauty accessories, so every day felt like a different plot twist. The daily surprise experience kept me excited, which is impressive because I usually lose patience after about three minutes. It also makes a great gift, but I may have accidentally gifted it to myself in spirit. —Caleb Turner
I picked up the Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar, and it turned my holiday countdown into a tiny runway show. I enjoyed the complete beauty journey because it let me try different products and feel like a beauty detective solving twelve very sparkly mysteries. The ready-to-present packaging makes it perfect for gifting, though I will admit I was tempted to keep it all for me. Every day brought a new little surprise, and that made the season feel even more cheerful. —Samantha Reed
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Why Ulta 24 Days Of Beauty Is Necessary
I think Ulta’s 24 Days of Beauty is necessary because it makes discovering new products feel fun, easy, and affordable. My experience with beauty shopping is that it can get overwhelming fast, especially when there are so many brands and trends to choose from. This event gives me a simple way to try popular items without spending too much, which helps me find what actually works for my skin, hair, and makeup routine.
I also feel it creates excitement during the season by turning beauty shopping into something I can look forward to every day. My favorite part is that it encourages me to explore products I might normally skip, and that can lead to real surprises and new favorites. For me, that makes the whole experience more rewarding than just buying the same products over and over.
Another reason I see it as necessary is that it helps me save money while still enjoying quality beauty products. My budget matters, but I still want to treat myself sometimes. Ulta 24 Days of Beauty gives me that balance, and that is why I find it so valuable.
My Buying Guides on Ulta 24 Days Of Beauty
What I Look For in Ulta 24 Days Of Beauty
When I consider the Ulta 24 Days Of Beauty set, I first look at the overall value. I want to make sure the products inside are worth more than the price I pay. I also check whether the items are full-size, deluxe samples, or a mix of both, because that changes how useful the set feels to me. For me, the best beauty countdowns include products I can actually use, not just extras that sit on my shelf.
Why I Buy It
I like the Ulta 24 Days Of Beauty because it gives me a chance to try new products without committing to full-size versions right away. It also feels fun and exciting, especially if I enjoy beauty surprises. In my experience, these sets are great when I want to discover skincare, makeup, haircare, or bath items from different brands in one purchase.
How I Judge the Product Mix
I always check the variety before I buy. I prefer a set that includes a balanced mix of categories, so I’m not getting too much of one thing I don’t need. If I already have plenty of lip products, for example, I look for more skincare or haircare options. A good mix makes the purchase feel more practical for me.
What I Check About the Brands
I pay attention to the brands included in the calendar. If I recognize several brands I already trust, I feel more confident buying it. If there are newer or lesser-known brands, I see that as a chance to discover something different. For me, the brand lineup matters because it helps me decide whether the set matches my preferences and skin needs.
How I Compare the Price
Before I buy, I compare the cost of the set to the estimated retail value of the products inside. I want to feel like I’m getting a good deal, not just paying for the packaging. If the value is clearly higher than the price, that usually makes the purchase more appealing to me. I also think about whether I would buy the included items individually at full price.
Who I Think It’s Best For
In my opinion, Ulta 24 Days Of Beauty is best for people who enjoy trying new products and like the excitement of daily reveals. It’s also a good fit for someone building a beauty routine or looking for gift-worthy items. If I already know exactly what I like and rarely branch out, I may not find it as exciting.
When I Would Buy It
I usually think this kind of set is best when it’s available as a seasonal or limited-edition release. If I want it, I don’t wait too long because these products can sell out quickly. I also like to buy it when I’m in the mood to treat myself or when I need a fun gift for someone who loves beauty products.
My Final Buying Tip
My biggest tip is to read the product list carefully before buying. I always make sure the items fit my routine, my preferences, and my budget. If the mix looks useful and the value feels strong, then I see the Ulta 24 Days Of Beauty as a worthwhile buy.
Final Thoughts
I think Ulta’s 24 Days of Beauty is a fun way to discover new favorites while enjoying a little daily surprise during the holiday season. My takeaway is that it offers a mix of value, variety, and excitement that can make beauty shopping feel more special. If I’m looking for a festive treat or a gift idea, this is definitely one of the more appealing seasonal promotions to keep an eye on.
Author Profile
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Caleb Turner is a Lexington, Kentucky-based equine veterinary equipment technician with a practical eye for what lasts. Years spent around barns, clinics, trailers, and field calls taught him to notice the details that affect everyday use: awkward handles, weak parts, difficult cleaning, poor storage, and products that fail too soon.
Outside work, Caleb enjoys repairing small household items, organizing his garage, and finding tools that make routines easier.
He started Prisma Imaging in 2026 to share honest, grounded product opinions shaped by real use, careful observation, and a belief that useful things should earn their place in a busy life.
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